Why then do I still conduct UX research?

In short, I’m good at it.

I have an above-average emotional intelligence score, so I can read people well and respond appropriately. (Both testers and interested parties.)

As a result, it is simpler for me to comprehend my stakeholders and develop stories and deliverables that meet them where they are.

I’m not just adept at making connections; I actually like doing it. Staring intently at data and trying to eke out the answers is incredibly fulfilling. When recommendations from your study appear on the product roadmap, it is incredibly satisfying.

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